/* market.wits.mx — propuesta "Inmersiva" (2026-10-06). Referencia: hero a pantalla
   completa con foto cinematográfica en niebla azul acero, tarjetas de vidrio
   flotantes, nav pill, tipografía geométrica ligera, CTA ámbar + CTA vidrio.
   Versión oscura: azul-teal profundo, blanco hueso, un solo ámbar. */
:root {
  --bg: #0B151B; --bg-2: #0F1D25; --fog: #1A2E39; --fog-2: #24404D;
  --text: #F3F6F7; --text-2: rgba(243,246,247,.78); --muted: rgba(243,246,247,.55);
  --ice: #BFE3EE; --teal: #5FA8B8; --amber: #E0A458; --amber-2: #F0BC74; --on-amber: #1B1409;
  --glass: rgba(255,255,255,.07); --glass-2: rgba(255,255,255,.11); --glass-line: rgba(255,255,255,.16); --glass-line-2: rgba(255,255,255,.26);
  --sans: "Jost", "Futura", "Avenir Next", sans-serif; --body: "Manrope", "Inter", system-ui, sans-serif; --mono: "JetBrains Mono", ui-monospace, monospace;
  --max: 1240px; --r: 18px; --r-lg: 26px;
}
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } * { transition: none !important; animation: none !important; } }
body { margin: 0; background: var(--bg); color: var(--text); font: 15.5px/1.65 var(--body); }
a { color: var(--ice); text-decoration: none; } a:hover { color: #fff; }
p a, li a, .lead a, footer span a { text-decoration: underline; text-decoration-thickness: 1px; text-underline-offset: 3px; }   /* enlaces en texto: no solo color (a11y) */
img { max-width: 100%; display: block; }
.wrap { width: min(var(--max), 100% - 40px); margin-inline: auto; }
h1, h2, h3 { font-family: var(--sans); font-weight: 300; letter-spacing: .005em; line-height: 1.1; margin: 0 0 16px; color: var(--text); }
h1 { font-size: clamp(38px, 5vw, 66px); max-width: 15ch; } h2 { font-size: clamp(30px, 3.6vw, 46px); } h3 { font-size: 19px; font-weight: 400; }
h1 b, h2 b { font-weight: 400; color: var(--ice); }
p { margin: 0 0 12px; } .lead { color: var(--text-2); max-width: 54ch; font-size: clamp(15.5px, 1.3vw, 17.5px); }
.kicker { font-family: var(--mono); font-size: 11.5px; letter-spacing: .14em; text-transform: uppercase; color: var(--teal); margin: 0 0 16px; }
.glass { background: var(--glass); border: 1px solid var(--glass-line); backdrop-filter: blur(18px) saturate(1.2); -webkit-backdrop-filter: blur(18px) saturate(1.2); border-radius: var(--r); box-shadow: 0 20px 60px rgba(0,0,0,.35), inset 0 1px 0 rgba(255,255,255,.08); }
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 10px; height: 46px; padding: 0 24px; border-radius: 999px; font: 500 14px var(--body); border: 1px solid transparent; cursor: pointer; transition: transform .15s, background .15s, border-color .15s; }
.btn:hover { transform: translateY(-1px); } .btn:active { transform: translateY(0); }
.btn-amber { background: var(--amber); color: var(--on-amber); } .btn-amber:hover { background: var(--amber-2); color: var(--on-amber); }
.btn-glass { background: var(--glass-2); color: var(--text); border-color: var(--glass-line-2); backdrop-filter: blur(12px); } .btn-glass:hover { background: rgba(255,255,255,.16); color: #fff; }
.btn[disabled] { opacity: .5; cursor: wait; }
:focus-visible { outline: 2px solid var(--ice); outline-offset: 3px; }

/* hero full-bleed */
.hero { position: relative; min-height: 100svh; display: grid; align-items: end; padding: 110px 0 36px; overflow: hidden; isolation: isolate; }
.hero .bg { position: absolute; inset: 0; z-index: -2; background: var(--bg); }
.hero .bg img { width: 100%; height: 100%; object-fit: cover; object-position: 62% 50%; }
.hero .carousel img { position: absolute; inset: 0; opacity: 0; transition: opacity 1.4s ease, transform 7s linear; transform: scale(1.03); }
.hero .carousel img.on { opacity: 1; transform: scale(1); }
@media (prefers-reduced-motion: reduce) { .hero .carousel img { transition: opacity .3s; transform: none; } }
.hero .dots { display: flex; gap: 8px; margin-top: 22px; }
.hero .dots button { width: 34px; height: 4px; border-radius: 999px; border: 0; padding: 0; background: rgba(255,255,255,.22); cursor: pointer; transition: background .2s, width .2s; }
.hero .dots button[aria-selected="true"] { background: var(--amber); width: 54px; }
.hero .dots button:hover { background: rgba(255,255,255,.5); }
.hero .bg::after { content: ""; position: absolute; inset: 0; background: linear-gradient(90deg, rgba(11,21,27,.78) 0%, rgba(11,21,27,.45) 40%, rgba(11,21,27,.15) 70%, rgba(11,21,27,.35) 100%), linear-gradient(180deg, rgba(11,21,27,.5) 0%, transparent 30%, transparent 70%, var(--bg) 100%); }
.hero .wrap { position: relative; display: grid; grid-template-columns: minmax(0, 7fr) minmax(280px, 4fr); gap: 32px; align-items: end; }
@media (max-width: 960px) { .hero .wrap { grid-template-columns: 1fr; } }
.hero .copy { padding-bottom: 24px; }
.hero .copy .lead { margin: 20px 0 28px; }
.hero .actions { display: flex; flex-wrap: wrap; gap: 12px; }
.hero .trust { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 36px; }
.hero .trust span { display: inline-flex; align-items: center; gap: 8px; height: 34px; padding: 0 14px; border-radius: 999px; background: var(--glass); border: 1px solid var(--glass-line); font-size: 12.5px; color: var(--text-2); backdrop-filter: blur(10px); }
.hero .trust span::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--ice); }
.hero .stack { display: grid; gap: 14px; }
.hero .card { padding: 18px 20px; }
.hero .card .top { display: flex; justify-content: space-between; align-items: center; gap: 12px; margin-bottom: 10px; }
.hero .card .top .k { font-family: var(--mono); font-size: 11px; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.hero .card .arrow { width: 32px; height: 32px; border-radius: 50%; background: var(--teal); color: var(--bg); display: grid; place-items: center; font-size: 14px; flex: none; }
.hero .card p { margin: 0; font-size: 13.5px; color: var(--text-2); }
.hero .card .big { font-family: var(--sans); font-weight: 300; font-size: 54px; line-height: 1; letter-spacing: -.01em; color: var(--text); margin: 4px 0 6px; } .hero .card .big em { font-style: normal; color: var(--amber); }
.hero .card .cta { display: inline-flex; align-items: center; gap: 8px; margin-top: 14px; font-size: 13.5px; color: var(--ice); }
.hero .mini { display: grid; grid-template-columns: repeat(5, 1fr); gap: 4px; align-items: end; height: 54px; margin: 10px 0 6px; }
.hero .mini i { display: block; background: var(--ice); opacity: .55; border-radius: 3px 3px 0 0; } .hero .mini i:last-child { background: var(--amber); opacity: 1; }

/* nav flotante */
.nav { position: fixed; top: 18px; left: 0; right: 0; z-index: 40; pointer-events: none; }
.nav .wrap { display: flex; align-items: center; justify-content: space-between; gap: 16px; }
.nav .brand, .nav .pill { pointer-events: auto; }
.nav .brand { display: inline-flex; align-items: center; gap: 12px; height: 50px; padding: 0 18px; border-radius: 999px; color: var(--text); }
.nav .brand img { height: 18px; } .nav .brand span { font-family: var(--sans); font-size: 15px; font-weight: 400; border-left: 1px solid var(--glass-line-2); padding-left: 12px; }
.nav .pill { display: inline-flex; align-items: center; gap: 4px; height: 50px; padding: 5px; border-radius: 999px; }
.nav .pill a { display: inline-flex; align-items: center; height: 40px; padding: 0 16px; border-radius: 999px; font-size: 13.5px; color: var(--text-2); transition: background .15s, color .15s; }
.nav .pill a:hover { color: var(--text); background: var(--glass); }
.nav .pill a.on { background: var(--teal); color: var(--bg); } .nav .pill a.cta { background: var(--amber); color: var(--on-amber); font-weight: 500; }
@media (max-width: 900px) { .nav .pill a:not(.cta):not(.login) { display: none; } .nav .brand span { display: none; } }

/* secciones sobre fondo con niebla */
main > section { padding: clamp(64px, 8vw, 110px) 0; position: relative; }
.fogbg { background: radial-gradient(60% 50% at 20% 0%, rgba(95,168,184,.16), transparent 70%), radial-gradient(50% 40% at 90% 100%, rgba(224,164,88,.08), transparent 70%); }
.cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
@media (max-width: 900px) { .cards { grid-template-columns: 1fr; } }
.cards.four { grid-template-columns: repeat(4, 1fr); } @media (max-width: 1000px) { .cards.four { grid-template-columns: repeat(2, 1fr); } } @media (max-width: 560px) { .cards.four { grid-template-columns: 1fr; } }
.card { padding: 24px; }
.card .k { font-family: var(--mono); font-size: 11px; letter-spacing: .12em; text-transform: uppercase; color: var(--teal); margin-bottom: 12px; }
.card h3 { margin-bottom: 8px; } .card p { margin: 0; color: var(--text-2); font-size: 14.5px; }
.card .step { width: 36px; height: 36px; border-radius: 50%; display: grid; place-items: center; background: var(--glass-2); border: 1px solid var(--glass-line-2); font-family: var(--sans); font-size: 15px; margin-bottom: 16px; color: var(--ice); }
.head { max-width: 760px; margin-bottom: 36px; }

/* caso */
.case { display: grid; grid-template-columns: 1.1fr 1fr; gap: 20px; align-items: stretch; } .case + .case { margin-top: 20px; } @media (max-width: 900px) { .case { grid-template-columns: 1fr; } }
.case .chart { padding: 22px 22px 14px; }
.case .chart header { display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 10px; } .case .chart header b { font-family: var(--sans); font-weight: 400; font-size: 18px; } .case .chart header span { font-family: var(--mono); font-size: 11px; color: var(--muted); }
.case .chart svg { width: 100%; height: auto; display: block; } .case .bar { fill: var(--ice); opacity: .55; } .case .bar.last { fill: var(--amber); opacity: 1; }
.case .lbl { font-family: var(--mono); font-size: 11px; fill: rgba(243,246,247,.5); } .case .val { font-family: var(--mono); font-size: 12px; fill: var(--text); } .case .axis { stroke: var(--glass-line-2); }
.case .kpis { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.case .kpi { padding: 20px; } .case .kpi b { display: block; font: 300 40px/1 var(--sans); letter-spacing: -.01em; margin-bottom: 8px; } .case .kpi b.amber { color: var(--amber); } .case .kpi span { font-size: 13px; color: var(--muted); }
.quote { font-family: var(--sans); font-weight: 300; font-size: clamp(24px, 2.8vw, 36px); line-height: 1.25; max-width: 24ch; margin: 28px 0 0; } .quote b { font-weight: 400; color: var(--amber); }

/* lista con check (datos) */
.checks { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(2, 1fr); gap: 14px; } @media (max-width: 760px) { .checks { grid-template-columns: 1fr; } }
.checks li { padding: 18px 20px 18px 50px; position: relative; color: var(--text-2); font-size: 14.5px; }
.checks li::before { content: "✓"; position: absolute; left: 20px; top: 18px; color: var(--ice); font-family: var(--mono); }
.checks li b { display: block; color: var(--text); font-weight: 500; margin-bottom: 2px; }

/* faq */
.faq details { padding: 0 22px; } .faq details + details { margin-top: 10px; }
.faq summary { cursor: pointer; padding: 18px 0; list-style: none; display: flex; justify-content: space-between; gap: 16px; font: 400 17px var(--sans); }
.faq summary::-webkit-details-marker { display: none; } .faq summary::after { content: "+"; color: var(--teal); font-size: 20px; line-height: 1; } .faq details[open] summary::after { content: "–"; }
.faq details p { color: var(--text-2); padding-bottom: 18px; margin: 0; font-size: 14.5px; max-width: 70ch; }

/* contacto */
.contact { display: grid; grid-template-columns: 5fr 7fr; gap: 24px; align-items: start; } @media (max-width: 920px) { .contact { grid-template-columns: 1fr; } }
.contact .form { padding: 26px; }
form { display: flex; flex-direction: column; gap: 14px; }
.row2 { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; } @media (max-width: 640px) { .row2 { grid-template-columns: 1fr; } }
label { display: flex; flex-direction: column; gap: 6px; } label > span { font-size: 12px; color: var(--muted); letter-spacing: .02em; }
input, textarea { width: 100%; background: rgba(255,255,255,.06); border: 1px solid var(--glass-line); border-radius: 12px; padding: 13px 16px; color: var(--text); font: 15px var(--body); outline: none; transition: border-color .15s, background .15s; }
input::placeholder, textarea::placeholder { color: var(--muted); }
input:focus, textarea:focus { border-color: var(--teal); background: rgba(255,255,255,.09); } input:focus-visible, textarea:focus-visible { outline: none; }
textarea { resize: vertical; min-height: 100px; }
.msg { padding: 12px 16px; border-radius: 12px; font-size: 14px; border: 1px solid; } .msg.ok { border-color: rgba(191,227,238,.4); background: rgba(191,227,238,.1); } .msg.err { border-color: rgba(224,164,88,.5); background: rgba(224,164,88,.12); }
.hidden { display: none !important; }

/* footer */
footer { padding: 36px 0 110px; font-size: 13px; color: var(--muted); }
footer .wrap { display: flex; flex-wrap: wrap; gap: 12px 26px; align-items: center; } footer a { color: var(--text-2); } footer .right { margin-left: auto; display: flex; gap: 20px; }

/* whatsapp */
.wa { position: fixed; right: 22px; bottom: 22px; z-index: 50; width: 54px; height: 54px; border-radius: 50%; background: #25D366; display: grid; place-items: center; box-shadow: 0 10px 30px rgba(0,0,0,.45); transition: transform .2s; }
.wa:hover { transform: scale(1.06); } .wa svg { width: 28px; height: 28px; fill: #fff; }
.wa::after { content: attr(data-tip); position: absolute; right: calc(100% + 12px); top: 50%; transform: translateY(-50%) translateX(6px); white-space: nowrap; background: var(--text); color: var(--bg); font: 500 13px var(--body); padding: 8px 12px; border-radius: 8px; opacity: 0; pointer-events: none; transition: opacity .15s, transform .15s; box-shadow: 0 6px 20px rgba(0,0,0,.35); }
.wa:hover::after, .wa:focus-visible::after { opacity: 1; transform: translateY(-50%) translateX(0); }

/* popup servicios relacionados */
.dlg { width: min(640px, calc(100% - 32px)); padding: 32px; border: 1px solid var(--glass-line-2); color: var(--text); background: rgba(16,30,38,.92); }
.dlg::backdrop { background: rgba(5,10,14,.7); backdrop-filter: blur(6px); }
.dlg-x { position: absolute; top: 12px; right: 14px; width: 36px; height: 36px; border-radius: 50%; border: 1px solid var(--glass-line); background: var(--glass); color: var(--text); font-size: 20px; line-height: 1; cursor: pointer; }
.dlg-list { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.dlg-list li { display: grid; grid-template-columns: 1fr auto; gap: 2px 16px; padding: 14px 16px; border: 1px solid var(--glass-line); border-radius: 12px; background: var(--glass); }
.dlg-list b { font-weight: 500; } .dlg-list span { grid-column: 1; color: var(--text-2); font-size: 14px; }
.dlg-list i { grid-column: 2; grid-row: 1 / span 2; align-self: center; font-style: normal; font-family: var(--mono); font-size: 11px; color: var(--amber); border: 1px solid rgba(224,164,88,.4); border-radius: 999px; padding: 4px 10px; white-space: nowrap; }
@media (max-width: 560px) { .dlg-list li { grid-template-columns: 1fr; } .dlg-list i { grid-column: 1; grid-row: auto; justify-self: start; } }

/* auth */
.auth { position: relative; min-height: 100svh; display: grid; place-items: center; padding: 24px; isolation: isolate; }
.auth .bg { position: absolute; inset: 0; z-index: -1; } .auth .bg img { width: 100%; height: 100%; object-fit: cover; object-position: 70% 50%; } .auth .bg::after { content: ""; position: absolute; inset: 0; background: linear-gradient(90deg, rgba(11,21,27,.85), rgba(11,21,27,.5)); }
.auth .box { width: min(440px, 100%); padding: 34px; }
.auth .brand { display: flex; align-items: center; gap: 12px; margin-bottom: 26px; color: var(--text); } .auth .brand img { height: 18px; } .auth .brand span { font-family: var(--sans); font-size: 15px; border-left: 1px solid var(--glass-line-2); padding-left: 12px; }
.auth h1 { font-size: 34px; margin-bottom: 4px; } .auth .sub { color: var(--muted); font-size: 14px; margin-bottom: 22px; }
.auth .links { margin-top: 20px; font-size: 13.5px; color: var(--muted); display: flex; flex-direction: column; gap: 8px; }
.pw { position: relative; } .pw button { position: absolute; right: 12px; top: 50%; transform: translateY(-50%); background: none; border: 0; color: var(--ice); font: 500 12px var(--body); cursor: pointer; }
.cf-turnstile { min-height: 65px; }

/* legal */
.legal { padding: 120px 0 90px; max-width: 76ch; } .legal h1 { font-size: 40px; } .legal h2 { font-size: 22px; margin-top: 34px; } .legal p, .legal li { color: var(--text-2); } .legal .upd { font-family: var(--mono); font-size: 11.5px; color: var(--muted); }

/* aviso de cookies (consentimiento; GA4 + PostHog solo tras aceptar) */
.ck { position: fixed; left: 16px; right: 16px; bottom: 16px; z-index: 60; max-width: 780px; margin: 0 auto; padding: 18px 20px; border-radius: 16px; display: flex; gap: 16px; align-items: center; flex-wrap: wrap; background: rgba(11,21,27,.92); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px); border: 1px solid var(--glass-line); box-shadow: 0 18px 50px rgba(0,0,0,.5); }
.ck[hidden] { display: none; }
.ck p { flex: 1 1 320px; margin: 0; font-size: 13.5px; line-height: 1.55; color: var(--text-2); }
.ck a { color: var(--text); text-decoration: underline; text-underline-offset: 2px; }
.ck-b { display: flex; gap: 10px; flex-shrink: 0; }
.ck-b .btn { padding: 10px 16px; font-size: 13.5px; }
@media (min-width: 720px) { .ck { right: 92px; } }